many breakfast options are either convenient but unhealthy, or nutritious but time-consuming to prepare. there is an opportunity to create a product that combines the convenience of a grab-and-go snack with a flavour that feels fresh, modern, and appealing to younger consumers.

matcha has become increasingly popular for its unique flavour, health associations, and connection to wellness culture. pairing matcha with a portable cereal concept creates a snack that feels both energizing and convenient for busy lifestyles.

i developed Matcha Munch, a matcha-flavoured cereal designed as a convenient grab-and-go snack. the project included creating the full brand concept, packaging design, and advertisement. the packaging uses bold, playful visuals and a fresh green colour palette to highlight the matcha flavour while making the product stand out on the shelf. together, the branding and ad communicate a fun, modern snack that combines convenience with a trendy flavour.