curate your vibe
problem
wellness culture often asks consumers to choose between feeling good and having fun. indulgence feels guilty, while “healthy” can feel performative and joyless.
insight
people don’t want less pleasure, they want permission. they want products that fit seamlessly into curated, aspirational lifestyles without breaking the vibe.
solution
we positioned POPPI as the Vibe Curator. Shot in-studio with photographers, I built controlled, high-impact scenes, tennis, picnic, and self-care, designed for web, magazine, and billboard formats. Each image shows POPPI as the intentional detail that harmonizes wellness and indulgence, proving you can curate a life where both coexist.
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Creating the Vibe
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shooting in studio gave me the ability to precisely shape each “vibe,” from the clean energy of tennis to the softness of self-care. this approach ensured visual consistency for web, magazine, and billboard placements, while reinforcing POPPI’s identity as intentional, confident, and culturally aware.
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