problem

The Toronto Jazz Festival features many performances and artists, which can make it challenging for a single poster to stand out and quickly communicate the energy of the event. the goal was to create a poster that captures attention while visually representing the rhythm, movement, and vibrancy of jazz.

insight

jazz is expressive, dynamic, and layered.iIts rhythm and improvisation can be translated visually through movement, repetition, and radial graphic elements that reflect the flow and energy of music.

solution

i designed a bold poster using radial-inspired graphics and a dynamic composition to represent the rhythm of jazz. the idea began with hand-drawn sketches, exploring different layout directions before developing digital proofs. through several rounds of feedback and refinement, the final poster evolved into a strong visual that captures attention and reflects the lively atmosphere of the festival.